Our Values and Purpose

Our Purpose and Values aligns to the principle of Kazi Wajibu Utu.

Kazi Wajibu Utu
Peak has a fundamental belief in ‘kazi wajibu utu’ which means ‘working responsibly to better humanity’ in Swahili.


We believe in Kazi Wajibu Utu. Our undertakings will be responsible for developing and operating world-class and sustainable rare earth projects that support global decarbonisation, local communities, and shareholder value creation.

Our Values Statement

At Peak Rare Earths, we act with integrity to achieve our Purpose and to ensure the safety, health and wellbeing of our people and communities.

We are accountable to our shareholders, employees and stakeholders to deliver and operate our assets by employing a sustainability ethos and a progressive mindset

Our Values


Ethics, transparency and adherence to anti bribery and corruption.

Safety, health and wellbeing

Commitment to safety best practice and the health
and wellbeing of the team.


Reliability, trust and responsibility.


Long-term sustainability ethos.


Innovation, diversity, new technologies, commitment to continuous improvement, empowerment, and speaking-up.


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