Our Values and Purpose

Our Purpose and Values aligns to the principle of Kazi Wajibu Utu.

At Peak Rare Earths, we act with integrity to achieve our Purpose and to ensure the safety, health and wellbeing of our people and communities.

We are accountable to our shareholders, employees and stakeholders to deliver and operate our assets by employing a sustainability ethos and a progressive mindset

Kazi Wajibu Utu

Peak has a fundamental belief in ‘kazi wajibu utu’ which means ‘working responsibly to better humanity’ in Swahili. Our Purpose and Values and are aligned to this principle.

Our Values


Ethics, transparency and adherence to anti bribery and corruption.

Safety, health and wellbeing

Commitment to safety best practice and the health
and wellbeing of the team.


Reliability, trust and responsibility.


Long-term sustainability ethos.


Innovation, diversity, new technologies, commitment to continuous improvement, empowerment, and speaking-up.


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